TWISTED SISTA INTERVIEW: KASH O’HARA/ THE STYLE DOCTOR
*Interview from the Twisted website
At Twisted, we love a bit of #girlpower. There are some amazing Girl Bosses out there doing even more amazing things. We’ve found some of the best Twisted Sistas from around the globe and have been chatting with them to see what makes them tick, how they built their empire and what inspires them every day.
Our very first Twisted Sista is Kash O’Hara. Founder of The Stlye Doctor, Kash is the ultimate Fashionista and style expert. Kash and the team at The Style Doctor will help you to be seriously on trend through personal styling so you’ll look fabulous for your next big event.
What was your dream job as a kid and why?
Lawyer because my Grandmother was one of the first women Lawyers in NSW and my Dad was a lawyer too. I wanted to be just like them and follow in their footsteps.
What made you start your own business? Have you always had that Girl Boss Hustle? Or was it something that you grew into?
I have always wanted to have my own business and even though I started my career in HR and worked in the corporate world, I knew eventually I would have my own business. The idea for my first business came to me in 2006 when my sister and I did volunteer work in Nairobi, Kenya. We volunteered for 4 1/2 months and then travelled in Africa for another 6 weeks so we had a lot of time to work on ideas. We lived in Kariobangi, one of the largest slums in Nairobi and it was too dangerous to go out at night so we volunteered in the day and worked on the business at night. We didn’t have a TV, smart phones or even access to the internet in our room so there was little distraction. My sister Clare studied fashion design at College and had been working in fashion and we both had a love of fashion so we decided that when we came back to Sydney we would start our own fashion label.
What do you know now, that you wish you knew when you were younger?
That it’s OK to fail. You need to learn from your mistakes and move on and not dwell on why it didn’t work.
What’s your favourite thing about your job?
I love personal shopping and working with different people. I love making them feel good about themselves and giving them confidence. I administer style medicine and show my clients how to enhance their best features, minimise the features that aren’t as good (or as good as they used to be), show them the best colours and styles to wear all within their budget and the best part is seeing them happy and seeing them look and feel amazing. I also really enjoy photo shoots. I love working with different clients, models, photographers, hair and make up artists and being creative. I love seeing the visions I have come together and I love seeing the work published. I also love corporate style talks, style workshops and style sessions. I really enjoy putting everything together and getting up and talking in front of people from anywhere between 20 and 200 people.
And least favourite thing?
I don’t enjoy the running around before photoshoots because there always seems to be a million things to do and not enough time. I also don’t enjoy taping up shoes when I am styling an outdoor shoot or a runway but it has to be done otherwise I am stuck with having to buy a $1000 pair of shoes that are 2 sizes too big for me. I also don’t enjoy preparing the BAS but again it has to be done.
What #girlboss inspires you and why?
Definitely my Grandma who was a real pioneer in her field. She was a war widow and a single Mum but that didn’t stop her from going to University and studying Law. She was a founding committee member of the Women Lawyers Association in NSW in 1952 and was one of the first female solicitors to start her own practice. She was such a strong and determined woman and the ultimate #girlboss. Growing up she always told me I had to be MAD in order to succeed, Motivated, Applicated and Dedicated and I always use these words and look to her for inspiration. Another amazing #girlboss is Cass Spies from Twisted Frozen Yoghurt. Cass has really inspired me because she is so passionate and extremely determined. We often call each other for advice in business and always offer each other constructive criticism. I really value her opinion.
If you were a frozen yoghurt flavour, what would you be?
Murray River Salted Caramel and Chocolate because even though I can be soft and sweet, I also have a hard and determined side.
What’s been your biggest achievement in your business?
Winning the Fashions on the Field at Royal Randwick at the Autumn Carnival in 2017 and beating over 400 entrants. When Edwina McCann, the Editor-in-Chief of Vogue Australia announced my name I was beyond excited. Even though this may seem a personal achievement, it gave me credibility as a stylist and I got so much work following the win. It put me in contact with Cerrone Jewellery who were one of the sponsors and I went on to do 5 photoshoots with them last year, and it also meant I got a lot more clients asking for racewear looks which I absolutely love. It also gave me the confidence to do my first Millinery event last year for the Spring Carnival and I will be doing another event this year in September.
How would your BFF describe you?
They would say I am a determined and hard working person who is honest, reliable and dependable. Even though I get busy I am always there when they need me and I like to have fun and enjoy a champagne or two. They would also say I am very stylish, of course [🙂]
If you could share a glass of wine with anyone (famous, not famous, living or dead) who would it be and why?
Coco Chanel. Not only did I love her style, I loved that she was the ultimate #GirlBoss too. She starting making pants and pant suits when women were only wearing dresses, she was an incredible milliner and she was a really determined woman. She endured the ups and downs of her business and built one of the most recognisable fashion labels in the world.